With a million visitors a year our business is high volume and fast moving and I was concerned that In-house weren’t experienced in that field...
...but I need not have worried because they are well experienced in customer research, with a very pragmatic approach and an ability to put the consumers at ease.
Their relaxed approach gets more honest answers
I sat in on a few of the customer interviews and saw that In-house made a potentially formal situation quite informal and this made people relax. I liked that approach; the more relaxed they are, the more honest their answers are.
Open-minded, flexible and willing to listen
We will use the results of the survey in terms of strategic planning. The research was very decision oriented and it will help to enable me to write the strategic plan for the business. In-house were certainly not didactic about it, they were very open-minded, flexible and willing to listen.
Decent, honest and passionate about what they do
I would recommend In-house because they are well experienced in customer research and are good at tailoring the research to find out the true responses that you need to make key decisions. They’re very good at helping to find solutions. Additionally, Cary and Malcolm are very decent and honest people to work with and I sense that they have a passion for what they do. You’re much more likely to get where you want to be when you work with anyone who’s passionate about what they do. I feel they are more interested in helping the clients get the right answer than making money, which is quite refreshing in these times.
David Bradley, Formerly CEO
"Well experienced and good at tailoring customer research"
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For some of us, to plumb the depths of the human mind and to dissect what people are really thinking is incredibly rewarding. For others, like those who work in marketing or research, who are trying to work out what their customers think of them, it can be a thorn in their side.Read >
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In-house Research and Training Ltd, 24 Borough Fields, Royal Wootton Bassett, Wilts, SN4 7AX
Registered Office: Suite J, First Floor, Market House Business Centre, 2 Marlborough Road, Swindon, Wilts, SN3 1QY | Company No. 03537670. Tel: 01793 848455