We’ve tried speaking to customers in the past, but you don’t always get the information you want. They tend to clam up when it comes to giving the ‘bad news’...
...which is why it was good to get an independent view from In-house Research. They were able to get a picture of the things we’re good and not so good at.
Never commissioned market research before?
I’d never commissioned any market research before, but given that In-house works with most of our clients, I didn’t have any concerns. I knew that our house builders wouldn’t use them if they weren’t any good. And I have to say that the quality of information, and the way it was presented, was excellent; so much so, that I’m considering repeating the exercise next year to ensure we’re building on our work to date and moving in the right direction.
Think you don’t have the time?
The best thing about commissioning In-house was how easy it was to set the whole project up. They devised the questionnaire and basically did everything for us. That was important to me, as I simply don’t have the time.
I would absolutely recommend In-house
In-house play a big part in the housing sector. It’s a market they really understand. And they deliver. They did exactly what they said they’d do and delivered what we wanted. I’ve gone from being someone who’s never commissioned this kind of thing to someone who wants to use them again. That shows the value of what they do.
Scott Kennedy, Managing Director
Lifetime Planning Ltd
"They basically did everything for us"
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For some of us, to plumb the depths of the human mind and to dissect what people are really thinking is incredibly rewarding. For others, like those who work in marketing or research, who are trying to work out what their customers think of them, it can be a thorn in their side.Read >
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In-house Research and Training Ltd, 24 Borough Fields, Royal Wootton Bassett, Wilts, SN4 7AX
Registered Office: Suite J, First Floor, Market House Business Centre, 2 Marlborough Road, Swindon, Wilts, SN3 1QY | Company No. 03537670. Tel: 01793 848455